VIRTUAL ARTIST PRODUCTION
FROM CHARACTER
TO PERFORMANCE.
Original IP, music and real-time production. One creative process, built around the personality of each virtual artist.
CHARACTER FIRST. EVERY STEP CONNECTED.
A virtual idol is more than a digital model. Their identity comes through in a voice, a silhouette, a gesture and the world around them. Philandart Studio brings these creative choices into a shared production process, from original IP development to music-led performance.
Original IP & worldbuilding
Character design, visual development and story foundations establish an artist’s personality. Environments and companion characters give that personality a wider world to inhabit.
Music & performance
Music, choreography and cinematic storytelling turn a character concept into something audiences can experience. We connect movement and visual direction so a performance feels like it belongs to the artist.
Motion capture & real-time CG
In-house motion capture and real-time CG translate performance into expressive virtual characters. The focus is on charm and personality: a glance, a playful gesture or a distinctive way of moving.
SEE THE PROCESS IN HYPEVERSE.
Our original virtual boy group HYPEVERSE brings these disciplines together. Five character trailers establish different worlds, while WEIRDO unites the artists through music and group performance.
The trailer image collection shows the cinematic side of that work. The WEIRDO image gallery explores the visual world of the music video.
START WITH THE CREATIVE BRIEF.
For production or collaboration inquiries, tell us about your audience, the character or IP, the intended format and the stage of your project. A clear brief helps us discuss the creative approach and the production work it may need.
Philandart Studio also welcomes licensing conversations around its original artists and character worlds.